With most features free, how does ICmatch pay its bills?

With the fremium model, where you only pay for extras and not the main services, we are making a bet that if we provide a quality service that people need and want, we will eventually get the member numbers to a point where even 10% or so of members subscribing will pay the bills. In the ethos of the sharing economy, we feel it’s important to buck the trend of monetizing everything. ICmatch is not built to be sold and shifted into a profit-maker. Read more in our mission statement.