With the fremium model, where you only pay for extras and the main services are free, we are making a bet that if we provide a quality service that people need and want, we will eventually get the member numbers to a point where even a small percentage of members subscribing will cover expenses. In the ethos of the sharing economy, we feel it’s important to buck the trend of monetizing everything. ICmatch is not built to be sold and shifted into a profit-maker. Read more in our mission statement.