Teams for Recreation Ventures

Teams and Housing for Recreation Ventures

Groups who have adventurous temperaments and want to create a livelihood for themselves, might consider a recreation business as an option. Many types of outdoor recreational businesses maintain free or low-cost housing for workers, to accommodate them in a remote location or to ensure their availability for unexpected after-hours needs. Allowing employees to sort themselves into shifts or work groups based on compatibilities revealed by ICmatch profiles can make a tremendous impact on work enjoyment and employee retention.

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Steps to build your own recreation business as a team

  1. Learn it. Get work experience in the field in which you intend to create your business.
  2. Make a team. Add to your leadership team or advisory board others who have familiarity with your field of business and living in intentional community. Use ICmatch.org to build up your core leadership team and other values-aligned volunteers who might start by working in exchange for room and board plus training, as your group levels up.
  3. Plan it. Create your business plan. You’ll need this for loans, and it will help your team coordinate.
  4. Fund it. To be eligible for grants, create a pro-social mission as part of your endeavors. You might team up with a university and non-profits. Identify disadvantaged groups you care about and could include in the client base for free, as a way to qualify for grants. One of your team members joining the board of a local nonprofit with a joint goal could help coordinate your efforts; just be upfront about the intention.
  5. Make it legit. Obtain the professional certifications, permits, licenses, and insurance you need depending on what type of recreation program you are developing.
  6. Iterate. If you are creating a unique offering, there won’t be a road map. You might include a grad student researcher in your team to chronicle your failures and successes. This could become the basis for an excellent training manual for your recreation business.
  7. Market it. Online marketing includes creating an informative website, social media accounts, and postings on related forums, including Airbnb or Viator listings for local “experiences.” Local community involvement is sometimes overlooked as an important way to spread the word. You want locals to know you are contributing to your area. Promote your business with brochures in related businesses, and reciprocate by passing along promotional offers on their products to your clients.

Examples

Recreation businesses include an enormous diversity: adventure tourism, wilderness-based youth therapy, adventure boat cruises or day tours for small parties, festival gigs, and arctic or climbing treks. For more stationary recreation, kids camps centered around drama or sports, and trust-building ropes courses for corporate HR events have been profitable when managed well.

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